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Achieve Maximum  Revenue

Looking to boost your rental revenue to its full potential? Book a discovery call with Michael today

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How do you achieve success in today's ultra competitive rental market?

With a strategic approach tailored to maximize bookings and profitability, Michael & Southern Vacation Rentals help vacation home owners reach their properties full revenue potential by providing personalized insights, exceptional service, and innovative marketing strategies.

Powerful Multi-Channel Marketing

Advanced SEO & Site Traffic

Dynamic Pricing
 

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Mission

My mission... Is to empower vacation homeowners to maximize the true potential of their properties by securing more bookings, at higher average daily rates than our competition.

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I also provide invaluable insights and support through same-day revenue projections and property-specific key data, assisting realtors and brokers in finding their clients' dream vacation homes.

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As a trusted advisor and partner in the vacation rental industry, I am dedicated to driving business growth and success for both homeowners and industry professionals.

Our Services

All-Inclusive short term rental property management service covering everything from A-to-Z, including but not limited to:

✔ Expert market analysis & Property revenue projections

✔ Advanced SEO & Site traffic

✔Professional linen program
 

✔ No hidden charges
 

✔ Dynamic pricing
 

✔ Guest relations & 24/7 Guest support

✔Maintenance & Preventative care

✔ No credit card fees
 

✔Online owners portal
 

✔ Reliable housekeeping

✔ Dedicated local team
 

✔ No setup costs to join

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"Working with Michael McCunney was a game-changer for my vacation rental business. His insights and data-driven approach helped me maximize my property's earnings in no time. Highly recommended!" 

Emily S

  • What is your process like to get started?
    Contact myself so I can give you a complimentary rental revenue assessment of your property.
  • What are the start-up fees?
    We recognize the value in long-term business relationships, and we are willing to show that in our zero-cost start up. Smart lock and thermostat installation, linens, professional photography, and even a comprehensive maintenance plan covered at no cost to the owner.
  • What is the fee for using your management company?
    20%. All-Inclusive property management package with no hidden fees.
  • How will I measure performance?
    We provide you with a unique owner dashboard so you can review results from your properties on any day and at any time. We send you a monthly report to your email and to the owner portal. Our owner portal allows owners to view and book reservations, monitor work orders, and print monthly statements directly online.
  • When do I get paid?
    Our company operates using accrual accounting. Revenue is reflected on the owner’s account when the revenue is earned rather than when payment from the guest is received. We pay all of our owners on or before the 15th of each month for the month that just ended. So, if the guest stays at your property in January, you would get paid on your January statement, which will be released on or around February 15th.
  • What marketing does Southern do?
    Southern's marketing strategy includes a variety of targeted online and offline tactics designed to increase revenue and occupancy. Custom Dynamic Website Nearly 3 million visitors to SouthernResorts.com annually Comprehensive Social Strategy Over 7 million annual impressions on Facebook, Instagram, Pinterest, and more. Third-Party Partnerships Advertising your property to more people through Vrbo or Airbnb. Targeted Email Strategy Regularly engaging with a database of nearly 400,000 users. Robust Content Marketing Blogs and area guides on our website keep guests planning for their vacation. Strategic Paid Advertising Reaching new and existing audiences through paid search and social ads
  • What kind of reporting do I get on my unit?
    Our Client Success Managers provide reports on current bookings, year-over-year reservations, average daily rate, and pacing. We are also redesigning our Owner Portal so you will have access to these stats at any time.
  • What if I have a guest that I want to rent to?
    This would be classified as an owner-referral reservation. Our owner portal makes it easy for you to reserve your property for yourself and your guests. Your Client Success Manager will provide initial training on how to operate the owner portal and will be available to provide additional assistance as needed.
  • What happens if I have a balance due at the end of the month?
    If expenses exceed revenue generated for the month, you can pay off your balance by sending a check to our corporate office for processing at: VTrips Owner Relations, 200 Executive Way, Ponte Vedra Beach, FL 32082. Please make checks payable to VTrips and reference your account number on the check.
  • How is owner communication handled?
    Southern's Client Success Manager will be your main point of contact to provide information on your portfolio, Southern news, and more. You may also receive emails from Southern about important updates from time to time as well. If, for any reason, they are unavailable, the local office will be your main point of contact and is available to answer and address any questions or concerns you may have.
  • Is there anything I am required to have in my home?
    Yes. We strive to make the guest experience the best it can be so we have some minimum standards that are required. We are happy to share a list.
  • If there is a service or repair done to my property, how do I pay for it?
    The invoice can be included on your owner's statement and deducted from your monthly revenue. Please note that there is a 10% supervisory fee associated with all service orders that Southern pays and includes on your owner's statement. Please keep in mind that when our service team provides you with a quote, it will not include the supervisory fee unless specifically indicated. Additionally, you can opt to pay the vendor directly; if so, please be sure this is communicated with the local office upon scheduling the work.
  • Who is my property manager?
    As an owner, your main point of contact will be your Client Success Manager. You will also have an Operations Manager who oversees the condition of your property, ensuring it is in accordance with our Southern standards. In addition, Southern has a Revenue Team that utilizes state-of-the-art technology to manage your rates and maximize revenue.
  • Do I need a traditional phone line/landline installed?
    No, a landline is not necessary unless you wish to have one for your own personal stay. We do require WiFi to be available. Virtually all guests come equipped with mobile phones, and the expense of maintaining a landline just for guest use is not needed.
  • Who pays the credit card fees?
    Southern covers all credit card fees on guest reservations regardless if the reservation is procured by Southern or the property owner.
  • Who pays the cleaning fees?
    Guests are charged the cleaning fees, in addition to the rental rates, when booking a reservation. Owners are only responsible for cleaning costs when they use the property and/or allow others to use the property at no charge.
  • What fees do guests pay?
    In addition to the rental rates and cleaning fees, each paying reservation will be charged taxes and a service fee. Additionally, guests are offered optional travel insurance protection through a third-party company.
  • When is the best time to call?
    Most local offices are open 6-7 days per week; however, the best time to call is Monday through Friday from 9:00 a.m. to 5:00 p.m. local time. The corporate owner relations team is available Monday–Friday, 8:30 a.m.–5:00 p.m. (EST) via phone at 904-385-3888, option 5. While we attempt to always be available to speak to our owners, high call volumes may prevent this. Emailing your questions or concerns will ensure you receive a timely response to your inquiry. Anytime you send an email to our office, please include the name of your property or account number for faster processing. If you have a maintenance emergency after hours, please call 904-385-3888 and select option 2. Our service team is available 24 hours a day, 7 days a week. Where are Southern Vacation Rentals offices located? We have multiple office locations throughout Northwest Florida including the gulf shores of Alabama.

FAQ's

Get In Touch With Us

“Unlock Your Vacation Home's True Rental Revenue Potential Today!”

4608 Opa-Locka Lane Destin, FL 32541

850-832-1874

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